Success Stories
At InsureLine, we’ve proudly welcomed numerous independent insurance brokerages into our network—each eager to grow their business with the latest tools, technology, and ongoing support. We’ve also helped aspiring insurance professionals become successful brokerage owners, launching their businesses from the ground up. Don’t just take our word for it—read a few of their stories and see how InsureLine helped them thrive!
We joined InsureLine in 2022. Honestly, InsureLine’s technology is amazing. How it helps us is we can focus on just the sales aspect of things.
Knowing that we have the accounting, the marketing, the IT, and all that support – and the relationships with all the different insurance markets across Canada taken care of – it makes our life easier knowing that we have the support from InsureLine to focus on just being able to bring the business in.
InsureLine keeps us updated about what’s happening in the insurance industry. They keep us updated when it comes to computer security and protecting our clients. InsureLine’s head office is amazing. If we have a question or don’t know the answer to anything related to insurance, head office can help find the answers for you – it’s amazing.
The InsureLine brand, I see it growing every day to be honest. And the pace that they’re growing at is just wonderful. The head office marketing team is very approachable, it’s awesome – they’re great people.
InsureLine franchisees own 100% of their business – the clients are truly ours. And, we get an immense amount of help from the head office, and the InsureLine team.
People who are interested in joining InsureLine should 100% undoubtedly do so.
Number one reason why someone should join InsureLine is the accessibility. Not everyone has the answers to all the questions to running a business, and being able to ask the InsureLine network and just bounce ideas off one another is the beauty of InsureLine.
I actually knew someone that was with InsureLine, and he told me a lot of positive things about InsureLine – instead of running a brokerage by myself, with InsureLine you’re part of a bigger group where you have a lot of backing.
I like InsureLine’s e-signatures for client documents, and also the business planning they do with us to improve our brokerage. Anytime we call InsureLine’s head office, they’re always there to support us – from business planning to dealing with insurers.
InsureLine’s marketing team always give us the latest guidance on how to advertise as a brokerage. When we first opened InsureLine Lighthouse, we reached out to the marketing team and they gave us different samples on how we can market ourselves.
Since joining InsureLine in 2021, we notice every year that with InsureLine’s support, we’re increasing our volume every year.
Technology is rapidly changing every day, and InsureLine head office keeps every brokerage updated with latest technology, which makes it easier for us to focus on our clients.
With insurance, we always want to be updated with what’s going on in the industry – and since we want to minimize our claims risk, head office encourages everyone to have the latest training done.
Many InsureLine offices have clients in a different demographic, and the InsureLine marketing team reaches out to you on how to market in your area, and how to attract customers to your office.
InsureLine is a great family to join – anytime you need help, they’re there for you. They want to see you succeed. It’s not like you’re on your own. They want to know what they can do to help your office grow.
We joined InsureLine about four years ago. We wanted to make sure that we retained ownership without selling out to the “big guys”, and InsureLine gave us that opportunity. InsureLine supports us with market access, support with those insurers, as well as helping us on the technology side for insurance forms, for client service management, phone systems – really anything that we need, we can reach out to them.
Because we are locally owned, if we were to sell out to a major insurer or insurance brokerage, most of them are going to the model of centralization… But we find that the clients still want that hometown feel and want to be able to go into an office. So that centralization model didn’t really work for us. And InsureLine gives us the ability to make sure that we are writing policies in the communities that we know. And it feels like we can give our clients higher echelon service that way.
InsureLine’s regional conferences help us so much. Then we also attend the annual national leadership conference – those ones are very, very informative. Our insurer partners are great collaborators, so they show up to InsureLine’s conferences too. One of my favorite ones we ever did was we had an insurer panel at the very beginning of the conference – I’ve never seen this done before. They had all of the insurers up in-front. They hit them with every hard question at the very beginning of the conference, which gave everybody the ability to put all of those questions and answers behind us, allowing us to move-on to the actual collaboration and moving forward on everything.
InsureLine is super considerate, and they really spend a lot of time with the brokerage owners. It builds really good collaboration together between head office and franchises. And that also helps them to give us the continued opportunity for our insight and everything like that.
InsureLine’s training, it’s really good. I think that they listen to a lot of the feedback from the owners and the people on the ground who are looking for the training. They have training programs segmented. They have insurer partners that will host different training sessions.
InsureLine really listens to what their brokerages are asking for. We connect to InsureLine’s trainings through Microsoft Teams, and we have weekly meetings on Fridays with the whole network where they share important and useful information. They really keep their finger on the pulse. And they are delivering training for what everybody is wanting and asking for.
I do think that InsureLine has been growing the brand. They’ve done a couple of different marketing campaigns, which I appreciate because they’re testing the waters, seeing what sticks. The “Insure Like a Canadian” ad campaign I really loved because it was at a time when everything was so focused on being Canadian and homegrown and very local and community oriented. So that not only aligns with what all of Canada is looking at right now, but it also aligns with what each independent brokerage is doing right now too; we’re focusing on our community and supporting them. I think the “InsureLine like a Canadian” campaign was perfect.
We all join this industry for a reason. A lot of our reasons are because we enjoy the actual insurance aspect of it. If you enjoy doing insurace, you enjoy servicing your community, you enjoy assessing risks, all of those things… then maybe rely on InsureLine to help you with the other stuff that takes up a lot of time that really isn’t as fun building and developing. And if you get sucked in that hole of administration and business operations, it does tend to take away from your focus on the community in certain situations. It takes a large office and a lot of different people to be able to do all of that. And if you’re a smaller place, rely on InsureLine’s head office for their help.
With brokerage technology it takes a lot of time to research platforms, negotiate terms, then it’s reviewing privacy issues, all of those sorts of things. That takes a lot of time away from a Brokerage Owner who could be better spending their time with guiding their staff, focusing on growth, and more.
InsureLine takes the brokerage technology management off of our plate. They do it for all of our systems, like phones, the BMS.
Being part of the InsureLine network is pretty fantastic. InsureLine organizes Regional and National conferences where we get a lot of feedback. We get to hear from other owners, learn what other offices are going through, and we get to kind of build each other up.
If someone asked me if they should join InsureLine, I would say: absolutely. There’s so much support there, education, networking – 100% do it. All of the franchise partners that I’ve ever met have been fantastic. All of the work that InsureLine’s head office team does to build things out for the franchisees is pretty amazing.
InsureLine provides us with rating systems, data entry systems – we use it all. You get all the marketing support, and it’s very simple. They help us with IT and setting up emails, they’re right there for us – a very fast response. It gives a lot of freedom to us.
All the technology definitely helps us a lot with all the data entry systems, marketing systems, applied rating systems. We have easy access to all the markets. We have good quotes right away. And this is a lot easier for us and our clients.
InsureLine provides a lot of training – online trainings every week. We also have general meetings. InsureLine’s helps keep us updated on insurance news and industry changes; they definitely save us a lot of time.
There’s head office support for helping brokerages with any challenges. InsureLine also helped us find new clients and gave us a lot of advice – very positive. They helped us to increase our volumes. InsureLine is a company that allows us to do everything that we are capable of to market to our own Chinese community.
It’s definitely a perfect company for us. I love my job because this is the industry that I want to work with. This is the place which fits my culture, and fits my language that I am good at.
I would say you should definitely join InsureLine!
They allow us creativity and freedom, and I’ve been working in insurance for 15 years and have never seen another company allow owners to do so many things that they want to do. It’s the number one reason to join InsureLine. Initially, the number one reason I wanted to join InsureLine was the people – I love the Head Office. I love all the people. I love all the franchise owners. We are all very supported for our business growth.
It’s been great being a franchise with InsureLine for the past five years. We’ve been having a huge increase in our business, about 30% growth every year. I was a little scared before I joined InsureLine, but after we met the head office people and saw the culture, everything just became so easy for me compared to where I used to be.
InsureLine provides us with very robust technology. What I’m impressed about is the cloud services. If we’re visiting a client, we can literally pop-open our cell phone and apply on the mobile app. It’s very intuitive. We have all the client information pre-populated in there.
Marketing support with InsureLine is also very strong. We get leads from the marketing – we also get advertisements designed by InsureLine. They have the most brilliant ideas. Very creative, very humorous. We appreciate what they provide.
I think the public advertising is definitely working. We have lots of Google traffic, and we have quite a few walk-ins and call-ins.
InsureLine also has the best training out there. Especially for me, I think cyber security is quite important. For owners, we care about data – they make sure we don’t get breached. They have a very robust tech team.
Their conferences are always fun. You get to meet with all your peers, all your fellow owners and managers; and, you kind of get to see where the market is leading in different provinces across Canada.
I would say if you join InsureLine, it is a very low risk endeavor, because they have the best knowledge out there. They literally guide you from creating the corporation, all the way to having the contracts signed with the insurers.
They can even help you with renovating your store. Our store is quite big, so we got a lot of help from InsureLine head office with our renovation. They have the best people, the best network.
If we have a complaint from a client due to a claim, InsureLine head office will connect us with the claims department of any insurer and they provide us and our client VIP service. And that’s all because of InsureLine having that relationship with the insurer. So it’s very easy.
Over the years, because of the InsureLine support and the brand itself, we have continuously seen a growth of over 20% year to year growth, which is quite good for a startup company.
The first time I came into the office, I just fell in love with everyone that works here. My colleagues, they’re all very supportive and friendly, and it’s a place that makes me feel like I’m home.
InsureLine’s head office provides us with all kinds of technology and marketing support. We get fliers, calendars, and everything from them. The software that is provided to us is very efficient, and it really helps us to manage the client relationship. We get the reminders on time so that we don’t miss any renewal dates. I think the InsureLine mobile app that we’re using makes my job easier. It also helps our producers to manage their clients.
If you’re thinking of joining InsureLine, I would say go for it! I have enjoyed my time here, and I love every colleague that I’ve met at the InsureLine office, and we get lots of support form head office. The online training courses and the webinars are also very helpful to us.
My impression of the InsureLine regional conferences is, Fun! I get to meet a lot of other people. I learn and I get a sense of being part of a family when I’m there at those conferences. I love them!
InsureLine definitely helps us with training. They have all the people that are willing to help me. They have training available all the time. Whether it’s with cybersecurity or with the BMS, there’s always somebody there that I can reach out to, and they’re always eagerly willing to help me with my questions.
I think people do recognize the InsureLine brand – when I meet people off the street and they see that I have my InsureLine shirt on, they’ll point at it and say, “I’m insured with your company!” I think they are doing great marketing. And I do see other InsureLine offices, and every time I see them, I feel a sense of pride knowing I’m a part of InsureLine.
You should join InsureLine because they are the best! They make you feel like a part of the family. They always have your back. You will always have someone to support and help you with all your questions and all your problems. And you don’t feel like you’re alone out there. The best thing about joining InsureLine is the love that they give you as a producer, or as a franchisee, or as a CSR.
Our business has grown over the years with the increased foot traffic and customers coming in. And Aly, and Walter, they all make you feel like you’re part of the family and you have so much support – and it makes coming to work and being in this industry, just that much more enjoyable!
Before I joined InsureLine, I was a producer. I’ve worked in this business for over 30 years. I wanted to setup my own insurance brokerage, but I had no contracts with insurers. InsureLine helped me to setup my company, and get a lot of insurer contracts.
The InsureLine conference gave me marketing intelligence, education on technology, and sales techniques. That helped me to increase my business.
The head office, gives us very good support – especially in advertising, technology, and guidance on my brokerage. They also give me very good direction to get more business.
The brand name attracts business. If you’re just operating by yourself with your own company, no one knows who you are. I also use the head office marketing materials every day.
I own 100% of my brokerage. That’s the number one reason I joined InsureLine – to own my own company. Since joining InsureLine, my business has almost doubled.
I was the first InsureLine franchise, and technology wise, people wise, everything keeps getting better year over year. And our brokerage has been growing steadily, and we have grown from one office to two offices in the last couple of years.
We have been attending all the conferences since day one. It’s always exciting to be part of the conference, and we always come back with a great experience and also learn a lot. Training is a big part of the InsureLine system. We get training sessions that are organized by all the different people at head office and also from the insurer partners. This keeps our brokers updated and makes them more efficient.
The InsureLine head office support has been great. And head office is always trying to bring on technology and people to help grow our business. They have somebody available whenever we have a question that we cannot answer ourselves – they always have somebody that helps us out.
When people see our brand when there is an ad campaign going on, we get leads from that. The marketing team has always been there whenever we have asked them for help. When we do a campaign or when we hold an event that we need help with, the marketing team is always there to design pamphlets, do the banners, and everything they can to help us to increase our visibility.
At InsureLine, I love the culture, I love the people, I love the technology. Everything is a great package. And I do have full confidence in the brand.
When joining InsureLine, they setup your brokerage and will be your partner in your growth, and will always be there whenever you need them.
I love the system that they have been refining over the years that is making our lives easier as the owner of the brokerage. Year over year, we have experienced double digit growth. We hope to add a 3rd office location in the coming year or two.